Fakemink's perfume lyrics, catalogued

Fakemink has been dropping perfume names in his lyrics with the consistency most rappers reserve for watch brands. Over two years of releases, the UK artist has referenced Tom Ford, Initio, Creed, and a handful of niche houses across at least five tracks. The pattern is specific enough that Dazed filed a roundup.

The references cluster around the same tier: high-end but not couture, recognizable but not mall. Tom Ford appears twice. Initio Parfums Privés, the Paris-based house known for Oud for Greatness, shows up in "Terrified." Creed Aventus, the scent that became a Reddit meme before becoming a meme again, lands in an earlier track. The through-line is not subtle: these are the bottles that signal taste without requiring explanation.

What makes the obsession worth filing is the consistency. Most artists who name-check luxury do it once, as a flex. Fakemink has built a fragrance vocabulary into his output. The scents function as a secondary wardrobe, a register that runs parallel to the music. It's the same logic as a designer who wears the same jacket in every interview: the repetition is the point.

The genre overlap is narrow. Perfume references in rap tend to lean either high-volume (Dior Sauvage, Bleu de Chanel) or ironic (a TikTok scent, a drugstore callback). Fakemink's picks sit in the sweet spot where fragrance heads and casual wearers both recognize the name. That's a deliberate middle ground, and it shows up in the music's tone: not braggadocio, not irony, just a specific kind of taste signal.

Dazed counted five tracks. The piece reads as fan service, but the data point stands: this is a rapper who treats perfume as part of the aesthetic toolkit, not as a one-off lyric. The scent references are doing the same work as a fit check or a studio photo. They're part of the build.

The closer landed yesterday: a new single with another Tom Ford mention. The pattern holds.