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The Italian house becomes the latest luxury label to stage a runway show stateside, joining Dior, Gucci, and Vuitton in a market still showing growth.

Chanel's new creative director and Dior's took opposite routes at the January couture shows. One leaned into craft, the other into tension.

Cruise 2027 in LA swapped models for theatrical blocking. The clothes were props in a scene about watching.

Gucci, Dior, and Burberry all installed new creative directors in the last eighteen months. This week's cruise shows and earnings calls offer the first real comparison.