Roberto Coin Opens Hudson Yards, Thirty Years In

May 20. Roberto Coin opened a new Hudson Yards location and threw a week of parties to mark thirty years in fine jewelry. The Venice-based house started in Miami on May 14, moved to the new storefront on May 16, and closed in the Hamptons on May 18. Three cities, three nights, one anniversary.

The Hudson Yards space sits on the third floor of the Shops at Hudson Yards, next to a Rolex boutique and across from a Cartier. The interior leans Venetian: terrazzo floors, brass fixtures, display cases lined in deep green velvet. The house is known for hiding a small ruby inside each piece, a signature detail invisible to the wearer but traceable to the maker. The new store keeps that logic: the ruby is stamped into the baseboards, repeated along the ceiling molding, pressed into the door handles.

The Miami opener pulled 120 guests to the Design District showroom. New York drew closer to 200 at the Hudson Yards debut. The Hamptons closer was smaller, invitation-only, held at a private estate in Bridgehampton. Each event served the same Venetian spritz recipe and played the same jazz trio setlist. Consistency across three markets is rare for a jewelry house at this scale.

Roberto Coin himself attended all three. He's 70 now, still designing, still signing pieces at events. The house has been majority-owned by a private equity group since 2019, but the founder remains the face. At the New York opening, he wore a navy linen suit and a single gold cuff from the 1996 debut collection. The cuff retails for $8,400 today. It looked the same as it did thirty years ago.

The new store carries the full line: rings, cuffs, necklaces, earrings, all in 18-karat gold with stones sourced from the house's Vicenza workshop. Prices range from $1,200 for a simple band to $48,000 for a pavé diamond collar. The house doesn't do custom work at retail. What's in the case is what ships.

Thirty years is a long run for a jeweler who started without family money or a legacy name. The parties were louder than the work, but the work is what got the brand to Hudson Yards.