Ferrari Luce: Marc Newson's first sedan lands in 2028

May 29. Marc Newson, the designer who's done watches, jets, and staplers, has signed his first sedan. The Ferrari Luce. A four-door GT that ships in 2028, priced somewhere north of $300,000 if the pattern holds.

Newson joined Ferrari's design team in 2021, but this is the first car where his name appears alone on the brief. The Luce isn't a reskin. The platform is new, the proportions are longer than anything Ferrari's run in the past decade, and the roofline sits lower than the Roma by three inches. The rear glass wraps at an angle that requires a supplier retool. Newson's team told Wallpaper the glass alone took 18 months to engineer.

The forensic beat

The door handles sit flush and deploy electronically. The mirrors fold into the body at speed. The grille is gone, replaced by active cooling vents that open only when the engine needs air. These are tells. Newson doesn't do ornament. He does structure that happens to look clean. The Luce reads as a car designed by someone who's spent more time on airplane interiors than on racetracks.

Ferrari calls it a GT, but the silhouette is closer to a shooting brake with the rear seats kept in. The cargo floor is flat, the rear bench folds, and the trunk opens vertically. This is a car for someone who wants a Ferrari but needs to carry four adults and their bags without apology.

The stance

The Luce is the first Ferrari in thirty years that doesn't announce itself from a block away. No side vents, no rear wing, no exhaust note tuned for drama. Newson's read: the brand doesn't need the theatre anymore. The car sits quiet and moves fast. That's the only flex left that matters.

Production starts late 2027. First deliveries ship spring 2028. The waiting list opened this week and closed in four days.