Ferrari Luce: Jony Ive's First Car Since Leaving Apple

May 25, Rome. Ferrari unveiled the Luce, its first electric car, designed by Jony Ive and Marc Newson's studio LoveFrom. The car seats five.

The silhouette is defined by a continuous curve of glass that runs from the A-pillar to the rear deck, enclosing the cabin in what Ferrari's release calls a "sweeping glasshouse." The body shell sits low and aerodynamic beneath it. The proportions read closer to a grand tourer than a sports car, which tracks with the five-seat layout. Ive's studio has been working with Ferrari since 2023, according to the carmaker's statement, though this is the first public result.

The Luce is large. No dimensions were released, but the photos suggest a footprint closer to the Purosangue SUV than the Roma coupe. The glasshouse treatment is the loudest design choice here: most electric GTs bury the roofline or chop it into segments. This one makes the glass the primary surface, with body panels serving as a plinth. It's a Newson move, structurally. He's done the wrap-around-the-core approach on everything from chairs to jets.

Ferrar did not release performance specs, range figures, or a production timeline. The unveiling was invitation-only, held at a private event in Rome with no press test drives. The studio confirmed the car will enter production, but gave no date. Pricing was not disclosed.

The Luce is Ive's first car project since leaving Apple in 2019. LoveFrom has worked on turntables, typefaces, and a line of clothing with Moncler, but the studio has not designed a mass-market object at this scale before. Ferrari's move to bring in an outside design team for its first EV is the real story here. The house's internal design language has been consistent since the mid-2000s. Bringing in LoveFrom signals a reset, or at least the appearance of one.

The car ships sometime after 2027. That's the only date Ferrari would confirm.